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Posts Tagged‘business’

What is a False Economy?

One of the responsibilities of running a business is taking good decisions – not just when facing a crisis, but ensuring, as you make your plans that they are based in a pragmatic understanding of reality. Falling victim to fallacies in your thinking, from unfounded optimism to rampant egotism can lead to terrible results, not just for you, but for the people working for you. Today we’re looking at one of the fallacies of decision making that can do real harm to your business – the false economy. Saving Money It is, of course, important, to run your business efficiently and…

How to Manage Remote Employees

Source: Unsplash Most companies allow for their employees to work from home at least some of the time. And a growing number of businesses now actively look for remote team members to bolster their existing staff. There are a number of benefits associated with working from home for professionals including greater autonomy and reduced transportation costs. Additionally, businesses value remote employment because it allows them to “cast a wide net” and attract the best talent in their field –– regardless of physical location. However, there is a problem with hiring staff members who almost exclusively work from home: day-to-day management. With…

What is Freight Factoring

Freight factoring is a service that helps trucking companies get paid faster. The freight factory company buys invoices from a trucking company for a fee, and pays them very quickly, often within 24 hours. Then the freight factoring company sends the invoice to the customer and receives payment from them. For busy business owners, freight factoring helps you to ensure you and your team get paid on-time. Instead of waiting 30 days or more for payment from brokers or shippers, you can get paid the same day with freight factoring. While it does have a fee, it’s well worth the…

4 Innovative Ways to Improve Customer Service

There’s an argument to be made customer service is the single most important factor that determines long-term success in business. After all, businesses that are able to keep their customers happy and develop a loyal base are well-positioned to survive and thrive in any industry or environment. The problem, though, is that delivering top-notch customer service isn’t a straightforward process; a little ingenuity is required. Given that fact, today we’re going to share four innovative ways you can enhance your customers’ experience and improve retention rates at the same time: Follow Up One of the simplest –– and most effective ––…

How to Tell if Your Marketing Strategy Is Underachieving

No ambitious professional should ever be satisfied with the words “good enough.” Phrases like “good enough” are poison for business growth and evolution. Of course, not every new venture is going to produce amazing results, but you should still never settle for mediocrity. To expand on that point, today we’ll explain how you can determine if your current marketing strategy is letting you down. Plus, we’ll offer some sage advice on what you can do to address common digital marketing issues. Perform Competitor Analysis One of the best ways to examine marketing performance is to compare your results to those…

Credit Unions Face Unique Governance Challenges: Here’s How Technology Is Helping

Ever since they first emerged on the North American scene, credit unions have played an important local role in shaping how people save and invest their money. But over the past twenty years, as the banking industry has seen consolidation after consolidation and a handful of powerful national financial institutions have come to dominate banking in the United States, credit unions have become the service of choice for consumers who want their financial institutions to offer local decision-making and investment into their community. Even as this has given credit unions greater significance and power, it has also left them a new…

A block chain PR firm talks about how to succeed in the industry

It is difficult to imagine that several years ago, there probably was no such thing as a block chain PR firm. Now, those involved in this industry need PR options. They need a way to market their business, and this is where PR comes into play. It might be for traditional public relations reasons, or it might be for some of the more recent reasons that companies are turning to PR in a bid to supercharge their search engine rankings. If we return to the topic of block chain, this isn’t a simple subject to get your head around by…

How Transportation Factoring Helps Trucking Businesses

Source American trucking companies are no strangers to cash flow issues. Late payments, long invoice periods, slow paying clients, and high fuel costs contribute to potential cash flow problems for trucking and transportation businesses of all sizes. Depending on the costs, some of the situations can even cause a trucking company to fail altogether. Rather than worrying about month-to-month cash flow, many owners are now taking advantage of transportation factoring to help them build up cash reserves to deal with problems as they arise. Here are a number of key ways of transportation factoring can help you. What exactly is…

Why Your Company’s Social Media Data Matters 

Most business owners understand by now that it’s very important to have their company on platforms such as Facebook, Instagram, LinkedIn, and Twitter in order to keep engagement going with your audience and utilize the power of social media. However, did you know that when you have followers on these platforms, you can learn a lot about who your customers are? And when you know exactly who your customers are, it’s much easier to market to them and earn their loyalty. Shaping Your Marketing Through Data For instance, knowing that your audience is mainly teenagers will help you in every part…

Tips for Pulling Off the Perfect Awards Gala

Awards ceremonies are always fun, but if you’re the one planning it for your company, it can be a little overwhelming to know where to begin. Whether you’re an old pro who has planned several awards galas or you’re organizing your first, here are some useful tips from Gary Taglyan, owner of the Taglyan Complex in Los Angeles. This venue holds several high-end corporate events a month, and they know everything there is to know about planning an awards gala. Write Up A Plan The very first thing to do is to write (or type) out a full brief of…