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Posts Tagged‘business’

7 Powerful Reasons to Use Video Marketing in the Growth of Your Business

If you are running a business, you know how important having the best marketing strategy for your product or service is. Your business is nearly guaranteed to fail without proper marketing, even if your product is truly revolutionary. It is probably because your customers will not even be aware that such a product exists. It is your job to let your customers know of the product’s necessity. Many entrepreneurs today are hesitant to have the best marketing strategy. It is because the videos are required to have the best marketing strategy. Video content marketing is known to be expensive. This is…

5 Ways to Increase Sales for Your Small Business

These days, maximizing sales has become an exact science. Companies shell out millions for consulting firms to make sure they are selling the most they possibly can. While this can seem disconcerting, it is actually to the advantage of many small businesses. If you have your own small business, it means there’s always a way to get a leg up on your competitors. In this article, we’ll discuss the top 5 ways to get more sales in your small business. #1 – Promotions, promotions, promotions Pretty much every business takes advantage of running promotions, and if you aren’t, you’re missing…

4 Tips to Establish a Successful Business Partnership

Source: Unsplash | Sebastian Herrmann When people think about the structure of a business, they generally envision one person at the top who calls the shots. This person might be the CEO, the founder, or simply, the owner of the business. However, plenty of businesses aren’t set up this way. Indeed, many small companies have multiple owners and business partners who share a stake in the business –– sometimes in a straight 50/50 split. With that in mind, today we’re going to explain how ambitious professionals can establish successful business partnerships and avoid the internal strife that a clash between…

What is a False Economy?

One of the responsibilities of running a business is taking good decisions – not just when facing a crisis, but ensuring, as you make your plans that they are based in a pragmatic understanding of reality. Falling victim to fallacies in your thinking, from unfounded optimism to rampant egotism can lead to terrible results, not just for you, but for the people working for you. Today we’re looking at one of the fallacies of decision making that can do real harm to your business – the false economy. Saving Money It is, of course, important, to run your business efficiently and…

How to Manage Remote Employees

Source: Unsplash Most companies allow for their employees to work from home at least some of the time. And a growing number of businesses now actively look for remote team members to bolster their existing staff. There are a number of benefits associated with working from home for professionals including greater autonomy and reduced transportation costs. Additionally, businesses value remote employment because it allows them to “cast a wide net” and attract the best talent in their field –– regardless of physical location. However, there is a problem with hiring staff members who almost exclusively work from home: day-to-day management. With…

What is Freight Factoring

Freight factoring is a service that helps trucking companies get paid faster. The freight factory company buys invoices from a trucking company for a fee, and pays them very quickly, often within 24 hours. Then the freight factoring company sends the invoice to the customer and receives payment from them. For busy business owners, freight factoring helps you to ensure you and your team get paid on-time. Instead of waiting 30 days or more for payment from brokers or shippers, you can get paid the same day with freight factoring. While it does have a fee, it’s well worth the…

4 Innovative Ways to Improve Customer Service

There’s an argument to be made customer service is the single most important factor that determines long-term success in business. After all, businesses that are able to keep their customers happy and develop a loyal base are well-positioned to survive and thrive in any industry or environment. The problem, though, is that delivering top-notch customer service isn’t a straightforward process; a little ingenuity is required. Given that fact, today we’re going to share four innovative ways you can enhance your customers’ experience and improve retention rates at the same time: Follow Up One of the simplest –– and most effective ––…

How to Tell if Your Marketing Strategy Is Underachieving

No ambitious professional should ever be satisfied with the words “good enough.” Phrases like “good enough” are poison for business growth and evolution. Of course, not every new venture is going to produce amazing results, but you should still never settle for mediocrity. To expand on that point, today we’ll explain how you can determine if your current marketing strategy is letting you down. Plus, we’ll offer some sage advice on what you can do to address common digital marketing issues. Perform Competitor Analysis One of the best ways to examine marketing performance is to compare your results to those…

Credit Unions Face Unique Governance Challenges: Here’s How Technology Is Helping

Ever since they first emerged on the North American scene, credit unions have played an important local role in shaping how people save and invest their money. But over the past twenty years, as the banking industry has seen consolidation after consolidation and a handful of powerful national financial institutions have come to dominate banking in the United States, credit unions have become the service of choice for consumers who want their financial institutions to offer local decision-making and investment into their community. Even as this has given credit unions greater significance and power, it has also left them a new…

A block chain PR firm talks about how to succeed in the industry

It is difficult to imagine that several years ago, there probably was no such thing as a block chain PR firm. Now, those involved in this industry need PR options. They need a way to market their business, and this is where PR comes into play. It might be for traditional public relations reasons, or it might be for some of the more recent reasons that companies are turning to PR in a bid to supercharge their search engine rankings. If we return to the topic of block chain, this isn’t a simple subject to get your head around by…