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How to Manage Remote Employees

Source: Unsplash Most companies allow for their employees to work from home at least some of the time. And a growing number of businesses now actively look for remote team members to bolster their existing staff. There are a number of benefits associated with working from home for professionals including greater autonomy and reduced transportation costs. Additionally, businesses value remote employment because it allows them to “cast a wide net” and attract the best talent in their field –– regardless of physical location. However, there is a problem with hiring staff members who almost exclusively work from home: day-to-day management. With…

Why Your Company’s Social Media Data Matters 

Most business owners understand by now that it’s very important to have their company on platforms such as Facebook, Instagram, LinkedIn, and Twitter in order to keep engagement going with your audience and utilize the power of social media. However, did you know that when you have followers on these platforms, you can learn a lot about who your customers are? And when you know exactly who your customers are, it’s much easier to market to them and earn their loyalty. Shaping Your Marketing Through Data For instance, knowing that your audience is mainly teenagers will help you in every part…

How Digital Marketing and Search Engine Optimization Evolved

The virtual world and the real world are almost the same now. Operating systems that are fully online such as Chrome OS on our reality and data management services such as Google Apps now operate fully in the Cloud. At the same time, this has changed the face of competition with companies such as Microsoft and Google becoming incredibly fierce. Apparently, by 2020, digital marketing and search engine optimization will have reached full evolution, although that does not mean things will suddenly stop. To get to that point, however, it is important to understand where everything came from as well. The…